One of the most important decisions you’ll ever make as an investor has nothing to do with which stocks, ETFs, mutual funds, or bonds you invest in. It’s choosing your online stockbroker! But what is a stock brokerage firm? How much does an online broker cost? Should you choose an online broker? How to choose your stockbroker? Here is our comparison of the best online stockbrokers in 2025 with the best current offers and our 10 tips for choosing the right broker to invest with in the stock market .
Also discover without delay the Café de la Bourse infographic “How to start trading on the stock market with an online broker”, our video tips for choosing a reliable player who will meet your expectations, as well as our detailed review of the main online brokers which will allow you to choose the broker most appropriate to your investor or trader profile.
Choosing the best stockbroker the 3 criteria to take into account
The availability of the products you wish to invest in
When choosing your stockbroker, the first thing to do is to check that they offer all the products and assets you want to invest in. In particular, check the different asset classes available (stocks, bonds, etc.), but also which global stock exchanges are offered, and the different financial products included in the offer (ETFs, actively managed mutual funds, warrants, turbos, options, etc.). A simple way to check the markets available with each broker is to consult our stockbroker comparison below.
A service offer corresponding to your profile
Also, remember to check that your new broker offers the services you need. For example, a novice investor may be interested in webinars, stock market training, regular market updates, etc., to develop their stock market investing skills. An experienced investor may be more attentive to whether their stock broker offers powerful stock market software or screeners, all graphical and fundamental analysis tools that will allow them to carry out effective stock picking and position themselves at the right time.
Competitive pricing
Finally, you’ll need to pay close attention to the online broker’s rates. While this shouldn’t be your only or even your primary criterion for selecting your stockbroker, it will still allow you to narrow down which stockbrokers might be best suited to your profile. You can get an overview of all brokers’ rates below in our 2025 online broker comparison.
Nationality and headquarters of eToro
eToro is an international broker regulated in Cyprus for Europe and the United Kingdom. Its headquarters are located in Israel, with offices in several countries around the world. The online broker currently has nearly 38 million registered users and over 3.2 million accounts with a deposit.
Accounts offered by eToro
The eToro broker allows you to invest with a securities account. It is not possible to invest in a PEA or PEA-PME with this broker.
Stock exchanges accessible at eToro
eToro allows you to position yourself on French and foreign stocks listed on numerous stock exchanges: Amsterdam, Saudi Arabia, Brussels, Copenhagen, Frankfurt, Helsinki, Hong Kong, Lisbon, London, Madrid, Milan, Nasdaq, NYSE, Oslo, Stockholm, Zurich, etc.
In total, eToro offers access to over 20 exchanges and has recently added 1,000 UK stocks and expanded its offering to Danish stocks and those listed on the Dubai Financial Market, bringing the number of stocks available to over 6,000, not to mention the 710 ETFs available.
Financial products offered by eToro
eToro allows you to invest in European stocks and ETFs directly (for long positions without leverage) or through CFDs (to implement a variety of strategies via leverage and short selling). The broker also allows you to invest via CFDs in commodities, stock indices, currencies, and even American ETFs. Since the summer of 2022, eToro has allowed you to invest directly in more than 110 cryptocurrencies. eToro has PSAN status in France for cryptocurrency investment. The particularity of the eToro broker is also to be able to invest in complete portfolios, such as portfolios managed by artificial intelligence.
eToro Stock Broker Platform and Tools
eToro offers an intuitive and efficient platform, WebTrader. But this brokerage is best known for its expertise in social trading. Its OpenBook platform has made it a global leader in copy trading.
Additionally, eToro offers a comprehensive mobile app that allows you to perform almost all operations from your smartphone.
eToro Stock Broker Fees
eToro offers very competitive rates, notably thanks to its “Zero Commission” offer, which allows investors to build a portfolio of global stocks without paying any commission. Be aware, however, that other fees may apply (spread, fees for using leverage, derivatives, etc.).
eToro does not charge any account opening fees, account maintenance fees, or deposit fees. When it comes to CFDs, eToro offers some of the lowest spreads on the market. However, note that eToro does charge a withdrawal fee of around $5.
Please note that as of August 11, 2024, brokerage fees of $1 to $2 may apply to the purchase of shares for residents of Denmark, Finland, the Netherlands, Norway, Portugal, Spain, Sweden, Australia, and New Zealand.
The advantages of the online broker eToro
- Social Trading and Copy Trading: eToro allows you to automatically copy the strategies of other experienced traders, which is ideal for beginners or those who want to learn from the best investors.
- Intuitive and accessible interface: The eToro platform is user-friendly, well-designed, and available on mobile, making it a good choice for both beginners and more experienced investors.
- Zero commission on stocks: eToro offers the purchase of stocks without brokerage fees, which makes it attractive for building a long-term stock portfolio at a low cost (excluding possible conversion or withdrawal fees).
- Wide selection of financial assets: eToro offers access to over 3,000 financial instruments, including stocks, ETFs, cryptocurrencies, indices, commodities, and currencies.
- 4.3% interest on uninvested cash: Your available funds in the eToro account can generate an attractive return, optimizing the capital waiting to be invested.
The disadvantages of the online broker eToro
- Sometimes high spreads: Spreads can be significant on certain assets, which can penalize active traders (such as scalpers, for example).
- Withdrawal Fees: eToro charges a flat $5 fee per withdrawal, which is not very cost-effective for small or frequent withdrawals.
- Lack of IFU (Single Tax Form): eToro does not provide an IFU, which makes tax reporting more complex for French investors.
Our opinion on eToro
In our opinion, eToro’s main attraction is the wide selection of portfolios to copy, including innovative strategies based on artificial intelligence. Among them, the ValueGurus portfolio brings together the 10 best value-oriented stocks, and InvestorAI, esulting from a partnership with Bridgewise, identifies US stocks with high potential. Other portfolios, such as Fundamental-AI and SocialSentiment, use AI to analyze financial or social data and optimize selections. These portfolios are accessible from 500 euros of investment. The possibility of investing in crypto directly is also a real plus for a stostockbroker
Toro Customer Reviews
On Trustpilot, over 26,000 eToro customers have given an average rating of 4.1 out of 5, demonstrating their satisfaction.
Who is eToro broker for?
eToro is primarily aimed at investors who are hesitant to take the plunge into trading or active management, but who want to take advantage of the returns that could result. With copy trading, investors can choose to invest in several trading or active management strategies and attempt to achieve above-average returns. The intuitive eToro platform and the educational approach offered by the eToro Academy can also meet the needs of investors new to the stock market.
